EAN: 9780062276704

Bilder-Quelle: discount24.de - Sport-Freizeit

Named a "Best Book of the Year" by NPR Slate Publishers Weekly and Goodreads It was a once-in-a-lifetime battle that pitted brother against brother kid against adult Sonic against Mario and the United States against Japan. . . . In 1990 Nintendo had a virtual monopoly on the videogame industry. Sega was a faltering arcade company with big aspirations and even bigger personalities. But all that would change with the arrival of former Mattel executive Tom Kalinske. His unconventional tactics combined with the blood sweat and bold ideas of his renegade employees completely transformed Sega and led to a ruthless David-and-Goliath showdown with Nintendo. But Sega's success would create many new enemies and make Nintendo stronger than ever. Blake J. Harris brings into focus the warriors the strategies and the battles and explores how they transformed popular culture forever. Ultimately Console Wars is the story of how a humble family man with an extraordinary imagination and a gift for turning problems into competitive advantages inspired a team of underdogs to slay a giant and as a result give birth to a sixty-billion-dollar industry.

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04.11.2025 um 13:55 Uhr

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