EAN: 9780190625894

Bilder-Quelle: discount24.de - Sport-Freizeit

Mara Einstein exposes how our shopping political and even dating preferences are unwittingly formed by brand images and the mythologies embedded in them. Advertising: What Everyone Needs to Know helps us combat the effects of manipulative advertising and enables the reader to understand how marketing industries work in the digital age particularly in their uses and abuses of Big Data. Most importantly it awakens us to advertising's subtle and not so subtle impact on our lives-both as individuals and as a global society. What ideas and information are being communicated to us-and to what end?

Produktinformationen zuletzt aktualisiert am
08.05.2025 um 22:23 Uhr

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