
EAN: 9780199655854

Bilder-Quelle: discount24.de - Sport-Freizeit
Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike Starbucks Marlboro Jack Daniels and Ben & Jerry's Holt and Cameron show how the theory works as an actionable strategy.
Produktinformationen zuletzt aktualisiert am
29.09.2025 um 04:02 Uhr
29.09.2025 um 04:02 Uhr
Hersteller
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EAN
9780199655854
MPN
-
ASIN
0199655855
Produktgruppe
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