EAN: 9780231180481

Bilder-Quelle: discount24.de - Sport-Freizeit

How can a company that has never turned a profit have a multibillion dollar valuation? Why do some start-ups attract large investments while others do not? Aswath Damodaran finance professor and experienced investor argues that the power of story drives corporate value adding substance to numbers and persuading even cautious investors to take risks. In business there are the storytellers who spin compelling narratives and the number-crunchers who construct meaningful models and accounts. Both are essential to success but only by combining the two Damodaran argues can a business deliver and sustain value. Through a range of case studies Narrative and Numbers describes how storytellers can better incorporate and narrate numbers and how number-crunchers can calculate more imaginative models that withstand scrutiny. Narrative and Numbers reveals the benefits challenges and pitfalls of weaving narratives around numbers and how one can best test a story's plausibility

Produktinformationen zuletzt aktualisiert am
13.04.2026 um 08:36 Uhr

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