EAN: 9780241363669

Bilder-Quelle: discount24.de - Sport-Freizeit

Netflix Spotify and Salesforce are just the tip of the iceberg for the subscription model. The real transformation--and the real opportunity--is just beginning --- Today's consumers prefer the advantages of access over the hassles of ownership. It's not just internet services like Netflix and Spotify even industrial firms like GE and Caterpillar are reinventing themselves as solutions providers. Whether you sell software clothes insurance or industrial machines you need to master the transition to the subscription model. Adapting to the subscription economy takes more than just deciding to sell subscriptions instead of products. You'll have to reinvent your company from the inside out -- from your accounting to your entire IT architecture. No matter how large or small your company Subscribed gives you a practical step-by-step framework to rebuild your business around a customer-centric recurring revenue model.In ten years we'll be subscribing to everything: information technology transportation retail healthcare even housing. Informed by insights straight from the servers of Zuora the world's largest subscription finance platform Subscribed is the book that explains how this shift really works -- and how business leaders can prepare and prosper.

Produktinformationen zuletzt aktualisiert am
27.03.2025 um 12:02 Uhr

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