EAN: 9780316679077

Bilder-Quelle: discount24.de - Sport-Freizeit

The tipping point' is that magic moment when an idea trend or social phenomenon crosses a threshold tips and spreads like wildfire. Just as a sick individual in a crowded shop can start an epidemic of the flu so too can a small but precisely targeted push cause a fashion trend or a new restaurant to take off overnight -or a dramatic reduction in crime as happened in New York after graffiti was removed from subway trains.Malcolm Gladwell brilliantly shows how easy it is to cause group behaviour to tip by making small changes in our immediate environment - a profoundly hopeful idea that demonstrates how one imaginative person applying a well-placed lever can move the world. This is a book which should be read by everyone in business politics marketing advertising and anyone interested in trends fashion fads and human behaviour. That is all of us.

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21.06.2025 um 10:20 Uhr

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