EAN: 9780471455165

Bilder-Quelle: shopping24.de – Sport

The distinguished Father of Marketing best-selling author Philip Kotler introduces a new system for finding breakthrough opportunities. It is clear that marketing needs to expand beyond the existing framework for generating new product ideas. Successful recent product launches show that Kotler's proposed lateral marketing mindset leads to overall success. Kotler explains how this new thinking is the only way to remain solvent in the face of hypercompetition and product homogeneity.

Produktinformationen zuletzt aktualisiert am
24.02.2026 um 13:32 Uhr

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