EAN: 9780749462949

Bilder-Quelle: averdo

One of the best books on selling ever published The New Strategic Selling has changed sales and marketing for ever. Rejecting manipulative tactics and emphasizing "process" Strategic Selling® presented the idea of selling as a joint venture and introduced the influential concept of 'Win-Win'. The response to Win-Win was immediate and it helped to turn Miller Heiman the small company that created Strategic Selling® into a global leader in sales and development with the most prestigious client list in the industry. A genuine business classic this revised edition of The New Strategic Selling confronts the rapidly evolving world of business-to-business sales with real-world examples strategies for confronting the competition and a special section featuring the most commonly asked questions from the Miller Heiman workshop.

Produktinformationen zuletzt aktualisiert am
16.03.2025 um 05:17 Uhr

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