EAN: 9780804170048

Bilder-Quelle: discount24.de - Sport-Freizeit

One of the Best Books of the Year The San Francisco Chronicle * The Philadelphia Inquirer * Vox * The Globe and Mail (Toronto) From Tim Wu author of the award-winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined the term net neutrality-a revelatory ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. Ours is often called an information economy but at a moment when access to information is virtually unlimited our attention has become the ultimate commodity. In nearly every moment of our waking lives we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu's narrative begins in the nineteenth century when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then every new medium-from radio to television to Internet companies such as Google and Facebook-has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days the basic business model of attention merchants has never changed: free diversion in exchange for a moment of your time sold in turn to the highest-bidding advertiser. Full of lively unexpected storytelling and piercing insight The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.

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16.03.2025 um 08:46 Uhr

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