EAN: 9780814420300

Bilder-Quelle: shopping24.de – Sport

Storytelling has come of age in the business world. Today many of the most successful companies use storytelling as a leadership tool. At Nike all senior executives are designated corporate storytellers. 3M banned bullet points years ago and replaced them with a process of writing strategic narratives. Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision sell an idea or inspire commitment storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. Lead with a Story contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges the book shows how narrative can help: Define culture and values * Engender creativity and innovation * Foster collaboration and build relationships * Provide coaching and feedback * Lead change * And more Whether in a speech or a memo communicated to one person or a thousand storytelling is an essential skill for success. Complete with examples from companies like Kellogg's Merrill-Lynch Procter & Gamble National Car Rental Wal-Mart Pizza Hut and more this practical resource gives readers the guidance they need to deliver stories to stunning effect.

Produktinformationen zuletzt aktualisiert am
02.04.2025 um 03:10 Uhr

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