EAN: 9780875848631

Bilder-Quelle: shopping24.de – Sport

In Information Rules authors Shapiro and Varian reveal that many classic economic concepts can provide the insight and understanding necessary to succeed in the information age. They argue that if managers seriously want to develop effective strategies for competing in the new economy they must understand the fundamental economics of information technology. Whether information takes the form of software code or recorded music is published in a book or magazine or even posted on a website managers must know how to evaluate the consequences of pricing protecting and planning new versions of information products services and systems. The first book to distill the economics of information and networks into practical business strategies Information Rules is a guide to the winning moves that can help business leaders navigate successfully through the tough decisions of the information economy.

Produktinformationen zuletzt aktualisiert am
30.04.2025 um 12:47 Uhr

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