EAN: 9781119668510

Bilder-Quelle: discount24.de - Sport-Freizeit

Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0 the celebrated promoter of the Four P's of Marketing Philip Kotler explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Following the pattern presented in his bestselling Marketing X.0 series Philip Kotler covers the crucial topics necessary to understand modern marketing including: * Artificial Intelligence for marketing automation * Agile marketing * Segments of one marketing * Contextual technology * Facial recognition and voice tech for marketing * The future of Customer Experience (CX) * Transmedia storytelling * The Whatever-Whenever-Wherever service delivery * Everything-As-A-Service business model * Internet of Things and blockchain for marketing * Virtual and augmented reality marketing * Corporate activism Perfect for traditional and digital marketers as well as students and teachers of marketing and business Marketing 5.0 reinvigorates the field of marketing with actionable recommendations and unique insights.

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20.05.2025 um 07:21 Uhr

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