EAN: 9781119695172

Bilder-Quelle: shopping24.de – Sport

WINNER AT THE BUSINESS BOOK AWARDS 2022 - SPECIALIST BUSINESS BOOK CATEGORY. As one of the leading business trends today extended reality (XR) promises to revolutionize the way consumers experience their encounters with brands and products of all kinds. Top brands from Pepsi and Uber to Boeing and the U.S. Army are creating immersive digital experiences that capture the interest and imaginations of their target markets. In Extended Reality in Practice: 100+ Amazing Ways Virtual Augmented and Mixed Reality are Changing Business and Society celebrated futurist technologist speaker and author Bernard Marr delivers a robust and accessible explanation of how all kinds of firms are developing innovative XR solutions to business problems. You'll discover the new ways that companies are harnessing virtual augmented and mixed reality to improve consumers' perception of their brands. You'll also find out why there are likely to be no industries that will remain untouched by the use of XR and why these technologies are popular across the commercial governmental and non-profit spectrums. Perfect for Chief Executive Officers business owners leaders managers and professionals working in business development Extended Reality in Practice will also earn a place in the libraries of professionals working within innovation teams seeking an accessible resource on the possibilities and potential created by augmented virtual and mixed reality technologies. An insightful exploration of extended reality from a renowned thought leader technologist and futurist Extended Reality in Practice: 100+ Amazing Ways Virtual Augmented and Mixed Reality are Changing Business and Society offers readers a front-row seat to one of the most exciting and impactful business trends to find traction in years. Celebrated futurist and author Bernard Marr walks you through the ins and outs of XR or extended reality and how it promises to revolutionize everything from the experience of walking through an airport or shopping mall to grabbing a burger at a fast-food restaurant. Discover insightful and illuminating case studies from businesses and organizations in a variety of industries including Burger King BMW Boeing and the U.S. Army and see how they're turning virtual mixed and augmented reality experiences into big wins for their stakeholders. You'll also find out about how XR can help businesses tackle the problems of lackluster engagement and lukewarm customer loyalty with reinvigorated consumer experiences. Ideal for executives founders business leaders and owners and professionals of all sorts Extended Reality in Practice is an indispensable guide to an indispensable new technology. The book is the leading resource for anyone seeking a one-stop reference for augmented virtual and mixed reality tech and their limitless potential for enterprise.

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01.08.2025 um 15:33 Uhr

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