EAN: 9781137375353

Bilder-Quelle: shopping24.de – Sport

Containing 90+ case studies including BP Beyoncé Pizza Hut and Chrysler this is the first book to analyze brandjacking - when organizations lose control of their brand's image online. Combining crisis communication and social media this book charts the trend's growth offering advice to those who find themselves at the mercy of brand pirates.

Produktinformationen zuletzt aktualisiert am
25.03.2025 um 17:21 Uhr

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