EAN: 9781292241579

Bilder-Quelle: shopping24.de – Sport

Digital Marketing provides the most comprehensive guide to all aspects of using the Internet digital media and marketing technology to achieve the goals of integrated multichannel marketing. This streamlined edition provides comprehensive practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies from cutting edge companies such as ASOS Spotify Zalando and Zappos to help students understand digital marketing in the real world. To support this new GÇÿEssential Digital SkillsGÇÖ boxes give students guidance on how to develop key skills they will need in the workplace. Readers will learn best practice frameworks for developing a digital marketing strategy plus success factors for key digital marketing techniques including search marketing conversion optimisation and digital communications using social media including Twitter and Facebook.

Produktinformationen zuletzt aktualisiert am
26.03.2025 um 04:53 Uhr

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