EAN: 9781292269566

Bilder-Quelle: averdo

Principles of Marketing 8th European Edition by Kotler et al. admirably covers a wide range of theoretical concepts and practical issues and accurately reflects the fast-moving pace of marketing in the modern world - examining traditional aspects of marketing and blending them with modern and future concepts. The authors of this European Edition present fundamental marketing information within an innovative customer-value framework to help students understand how to create value and build customer relationships. In a fast-changing increasingly digital and social marketplace it is more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing 8th European Edition helps students master today's key marketing challenge: to create vibrant interactive communities of consumers who make products and brands an integral part of their daily lives.

Produktinformationen zuletzt aktualisiert am
13.11.2025 um 10:22 Uhr

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