EAN: 9781292294865

Bilder-Quelle: shopping24.de – Sport

For undergraduate principles of marketing courses. Marketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value engagement and relationships leaving students with a richer understanding of basic marketing concepts strategies and practices. Through updated company cases Marketing at Work highlights and revised end-of-chapter exercises students are able to apply marketing concepts to real-world company scenarios.

Produktinformationen zuletzt aktualisiert am
27.03.2025 um 00:12 Uhr

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