9781292433103 - Armstrong Gary Marketing An Introduction Global Edition

Bilder-Quelle: averdo

Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this digital age of customer value engagement and relationships. This in turn gives you a richer understanding of basic marketing concepts strategies and practices. The 15th Edition features updated and deeply developed chapter-opening vignettes Marketing at Work highlights company cases and end-of-chapter exercises. With these you'll get ample practice applying marketing concepts to real-world company scenarios.

Produktinformationen zuletzt aktualisiert am
01.04.2025 um 10:43 Uhr

Hersteller

EAN

9781292433103

MPN

ASIN

1292433108

Produktgruppe

Fachbücher, Lernen &