EAN: 9781292452340

Bilder-Quelle: averdo

Consumer Behavior: Buying Having and Being Global Edition  covers all of the processes involved when we select purchase use or dispose of products services ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices) especially in the era of social media and the digital age. Since we're all consumers many of the topics have both professional and personal relevance making it easy to apply the theories outside of class. Featuring new co-author Cristel Antonia Russell the 14th Edition has been significantly revised to elevate its flow focus intentionality freshness and attention to practice.

Produktinformationen zuletzt aktualisiert am
01.04.2025 um 05:06 Uhr

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