EAN: 9781349542802

Bilder-Quelle: shopping24.de – Sport

Innovation is crucial for competitive advantage and long-term success. Based on both theory and practice this book develops a concrete structured and practitioner-orientated code of practice that enables companies to understand their innovation system and encourage creativity at a strategic level. The process of innovation strategy formulation presented by Sauber and Tschirky is a major step toward turning an often chaotic innovation system into an innovation machine where creativity efficiency and effectiveness are not contradictory requirements.

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25.03.2025 um 17:12 Uhr

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