EAN: 9781398622067

Bilder-Quelle: averdo

Ready to develop and implement a digital marketing strategy that elevates your career? Digital Marketing Strategy is a practical guide designed for mid-career professionals seeking to build credibility and lead with confidence. Written by marketing expert Simon Kingsnorth the fourth edition of his top-rated manual offers detailed models and frameworks to help you apply strategic principles across AI integration marketing automation and digital analytics. With fresh real-world examples and actionable tools it empowers you to optimize your digital marketing efforts and deliver measurable impact. You'll learn how to: - Develop a strategic digital marketing plan using proven frameworks - Implement AI-driven tools to enhance campaign efficiency - Optimize marketing performance with data-backed decision making - Build career credibility through advanced digital marketing skills - New to this edition: Use AI to build a strategy the metaverse Web3 and NFTs plus updates to data points platform features and real-world examples With comprehensive chapters and supportive online resources this guide equips you to navigate emerging digital trends while driving tangible results in your organization and career. Themes include: Digital marketing strategy AI integration and marketing automation Practical frameworks and tools Career development and impact Real-world case studies

Produktinformationen zuletzt aktualisiert am
11.11.2025 um 13:24 Uhr

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