EAN: 9781433103841

Bilder-Quelle: shopping24.de – Sport

Dynamics of International Advertising brings to light the unique challenges marketers face in developing and implementing successful campaigns globally. With a balance of theoretical and practical perspectives this second edition takes the reader inside the dynamics of advertising as it functions within the international marketing mix.

Produktinformationen zuletzt aktualisiert am
04.04.2025 um 03:22 Uhr

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