EAN: 9781433128035

Bilder-Quelle: shopping24.de – Sport

By combining a scholarly approach with case studies and examples this text bridges the worlds of communication and business by providing a single vocabulary in which to discuss branding. It brings these ideas together into a coherent framework to enable discussions on the topic to occur in a variety of disciplines.

Produktinformationen zuletzt aktualisiert am
23.12.2025 um 05:25 Uhr

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