EAN: 9781529914702

Bilder-Quelle: averdo

'The definitive account of how the world's richest man in a fit of unbridled vanity and arrogance took over and destroyed our digital town square' John Carreyrou bestselling author of Bad Blood? 'Astonishing. Kate Conger and Ryan Mac's meticulous comprehensive reporting turns an opaque mess brutally transparent' Jia Tolentino bestselling author of Trick Mirror 'Gripping... Through fly-on-the-wall reporting Character Limit takes readers inside Elon Musk's tumultuous Twitter takeover and the disruption of a company an industry and the online public square. What a wild ride' Bradley Hope bestselling author of Billion Dollar Whale Rising star New York Times technology reporters Kate Conger and Ryan Mac tell for the first time the full and shocking inside story of Elon Musk's unprecedented hostile takeover of Twitter and the forty-four-billion-dollar deal's seismic political social and financial fallout. The billionaire entrepreneur and Tesla CEO Elon Musk has become inextricable from the social media platform that until 2023 was known as Twitter. Started in the mid-2000s as a playful microblogging platform Twitter quickly became a vital nexus of global politics culture and media-where the retweet button could instantly catapult any idea to hundreds of millions of screens around the world unleashing raw collective emotion like nothing else before. While its founder had idealistically dreamed of building a "digital town square " he detested Wall Street and never focused on building a profitable business. Musk joined the platform in 2010 and by 2022 had become one of the site's most influential users hooking over 80 million followers with his mix of provocative posts promotion of his companies and attacks on his enemies. To Musk Twitter - once known for its almost absolute commitment to free speech - had badly lost its way. He blamed it for the proliferation of what he called the "woke mind virus" and claimed that the survival of democracy and the human race itself depended on the future of the site. In January of 2022 Musk began secretly accumulating Twitter stock. By April he was its largest shareholder and soon after he made an unsolicited offer to purchase the company for the unimaginable sum of $44 billion dollars. Backed into a corner Twitter's board accepted his offer-but Musk quickly changed his mind forcing Twitter to sue him to close the deal in October. The richest man on earth controlled one of the most powerful media platforms in the world-but at what price? Before long Twitter would be gone for good replaced by something radically new and different as Musk remade the company in his own image from the ground up. The story of the showdown between Musk and Twitter and his eventual takeover of the company is unlike anything in business or media that has come before. In vivid cinematic detail Conger and Mac follow the inner workings of the company as Musk lays siege to it first from the outside as one of its most vocal users and then finally from within as a contentious and mercurial leader. Musk has shared some of his version of events but Conger and Mac have uncovered the full story through exclusive interviews unreported documents and internal recordings at Twitter following the billionaire's takeover. With unparalleled sources from within and around the company they provide a revelatory three-dimensional and definitive account of what really happened when Musk showed up spoiling for a brawl and intent on revolution with his merciless sycophantic cadre of lawyers investors and bankers. This is the defining story of our time told with uncommon style and peerless rigor. In a world of viral ideas and emotion who gets to control the narrative who gets to be heard and what does power really cost?

Produktinformationen zuletzt aktualisiert am
04.04.2025 um 03:14 Uhr

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