EAN: 9781587990663

Bilder-Quelle: discount24.de - Sport-Freizeit

SELLING THE INVISIBLE is a concise and often entertaining look at the unique characteristics of services and their prospects and how any service from a home-based consultancy to a multinational brokerage can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves jargon-free accessible style such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say the Less People Hear Seeing the Forest Around the Falling Tree.

Produktinformationen zuletzt aktualisiert am
02.04.2025 um 21:20 Uhr

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