EAN: 9781647826765

Bilder-Quelle: discount24.de - Sport-Freizeit

The bestselling classic on disruptive innovation by renowned author Clayton M. Christensen. His work is cited by the world's best-known thought leaders from Steve Jobs to Malcolm Gladwell. In this classic bestseller-one of the most influential business books of all time-innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right yet still lose market leadership. Now with a foreword by Marc Benioff the cofounder and CEO of Salesforce Christensen explains why most companies miss out on new waves of innovation. No matter the industry he says a successful company with established products will get pushed aside unless managers know how and when to abandon traditional business practices. Offering both successes and failures from leading companies as a guide The Innovator's Dilemma gives you a set of rules for capitalizing on the phenomenon of disruptive innovation. Sharp cogent and provocative-and consistently noted as one of the most valuable business ideas of all time-The Innovator's Dilemma is the book no manager leader or entrepreneur should be without.

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28.03.2025 um 03:45 Uhr

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