EAN: 9781668227442

Bilder-Quelle: averdo

Great ideas are all around us waiting to be discovered. Here’s how to find them. We’re used to imagining creativity as a lightbulb moment—sudden mysterious reserved for the gifted few. But what if ideas aren’t conjured from thin air? What if they’re discovered—more like precious artifacts that we unearth and refine? In How Great Ideas Happen cognitive scientist George Newman draws on cutting-edge research to show that creativity isn’t magic it’s method. The most successful innovators don’t wait to be struck by brilliance their creative process is more like archeology. As keen-eyed explorers they scan the terrain dig with intention and with a little luck find gold. With vivid examples from the arts science and business Newman shows how creativity often comes from discovering what was already there. For example how Jackson Pollock tapped into deep patterns in nature to create his famous “drip” paintings how Korean filmmakers created an entirely new genre by closely studying foreign films or how Paul Simon made Graceland by carefully sifting through previously recorded material for what he could take away. By revealing the hidden steps behind breakthrough success How Great Ideas Happen uncovers a repeatable method that anyone can follow reframing creativity not as a rare gift but as a universal capacity waiting to be unlocked through exploration. The creative process is an adventure of ideas—this book is your guide.

Produktinformationen zuletzt aktualisiert am
18.03.2026 um 09:16 Uhr

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