EAN: 9781847943552

Bilder-Quelle: shopping24.de – Sport

Nike's former Chief Marketing Officer reveals how to unlock the creativity of any team 'A brand isn't a logo it's a story. In this guidebook-plus-memoir Greg Hoffman helps us see how a commitment to our creative practice can make any story better' Seth Godin __ Creativity. It's the rocket-fuel that powers the planet's coolest brand ensuring that Nike's campaigns connect with the deepest emotions of customers around the world. Creativity. It's the downfall of countless companies every year - its absence leading to tired ideas predictable branding bored customers. Creativity. It's a skill that can be learnt just like any other. Join Greg Hoffman Nike's former Chief Marketing Officer as he helps craft the company's iconic campaigns for Ronaldo and Serena Olympic Games and World Cup finals. Together his insights offer a revelatory method that will make any brand more creative: emotion by design. __ 'An unforgettable account of a man and a business that never had to try to be someone else's idea of cool - because they had already defined it themselves' Rory Sutherland Vice-Chairman of Ogilvy and author of Alchemy 'Will help marketers and creatives connect with their audiences like never before. Highly recommended' Professor Jonah Berger author of Contagious 'Brilliant . . . A must-read for any marketer businessperson or creative' Nir Eyal author of Hooked

Produktinformationen zuletzt aktualisiert am
04.11.2025 um 07:39 Uhr

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