EAN: 9781857022421

Bilder-Quelle: discount24.de - Sport-Freizeit

The Third Edition of this market-leading text has been updated and expanded with contemporary case material and more detailed coverage of the main topics and trends in corporate communication. New to the Third Edition: - New chapters on strategic planning and campaign management research and measurement and CSR and community relations - Greatly expanded coverage of key areas: internal communication leadership and change Communication issues management crisis communication and corporate branding - Other topics to receive new coverage include: public affairs social media internal branding and issues of globalization. - New and up-to-date international case studies including new full-length case studies and vignettes included throughout the chapters. - Further reading and new questions-for-reflection will provide the reader with a means to challenge and further their understanding of each of the topics in the book. - Online teaching material for lecturers and students including: instructors manual PowerPoint slides and new international case studies of varied length SAGE Online journal readings videos online glossary and web links Praise for the Second Edition: "This is a must-have reference book for Chief Executives Finance Directors Corporate Communicators and Non-executive Directors in this "involve me" era of stakeholder engagement and corporate communications. How I wish I had had this book on my desk as a Chief Reputation Officer!" - Mary Jo Jacobi Former Chief Reputation Officer of HSBC Holdings Lehman Brothers and Royal Dutch Shell 'This is a comprehensive and scholarly analysis of corporate communications. It will offer students and practitioners alike a considerable aid to study and understanding which will stand the test of time in a fast changing business' - Ian Wright Corporate Relations Director Diageo

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22.03.2026 um 20:39 Uhr

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