EAN: 9783030036164

Bilder-Quelle: shopping24.de – Sport

This timely edited collection offers a multidisciplinary perspective on social commerce a phenomenon that has gained increasing interest over the last 8 years. Investigating how social media can be used to generate value for brands beyond customer relationship purposes the skilled authors explore how social media users co-create value for businesses influence other consumers and generate electronic word-of-mouth (eWOM). Providing insights from practitioners and academics this book goes further than simply exploring e-commerce and social media and addresses the real relevance of social commerce in today's business landscape. With a selection of contemporary case studies and a Foreword written by Inthefrow's creator Victoria Magrath Social Commerce will be an engaging read for those studying consumer behaviour online marketing and e-commerce.

Produktinformationen zuletzt aktualisiert am
24.03.2025 um 22:53 Uhr

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