EAN: 9783030178505

Bilder-Quelle: shopping24.de – Sport

Achieving true change and innovation depends on our ability to re-imagine and re-author the futures we want our organizations to have - and to open new perspectives and new ways of thinking being and doing in the process. Narrative approaches and storytelling are powerful tools that can help us create a new future for branding and marketing change leadership organizational learning and development.Gathering contributions by scholars and practitioners from various disciplines this book provides a unique overview of an emerging field of practice in organizations and communities. Rooted in a narrative conceptual framework the respective papers describe a broad range of trans-disciplinary applications tools and methods for effectively working with stories.

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21.03.2025 um 03:00 Uhr

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