EAN: 9783031007224

Bilder-Quelle: discount24.de - Sport-Freizeit

Research on social networks has exploded over the last decade. To a large extent this has been fueled by the spectacular growth of social media and online social networking sites which continue growing at a very fast pace as well as by the increasing availability of very large social network datasets for purposes of research. A rich body of this research has been devoted to the analysis of the propagation of information influence innovations infections practices and customs through networks. Can we build models to explain the way these propagations occur? How can we validate our models against any available real datasets consisting of a social network and propagation traces that occurred in the past? These are just some questions studied by researchers in this area. Information propagation models find applications in viral marketing outbreak detection finding key blog posts to read in order to catch important stories finding leaders or trendsetters information feed ranking etc. A number of algorithmic problems arising in these applications have been abstracted and studied extensively by researchers under the garb of influence maximization. This book starts with a detailed description of well-established diffusion models including the independent cascade model and the linear threshold model that have been successful at explaining propagation phenomena. We describe their properties as well as numerous extensions to them introducing aspects such as competition budget and time-criticality among many others. We delve deep into the key problem of influence maximization which selects key individuals to activate in order to influence a large fraction of a network. Influence maximization in classic diffusion models including both the independent cascade and the linear threshold models is computationally intractable more precisely #P-hard and we describe several approximation algorithms and scalable heuristics that have been proposed in the literature. Finally we also deal with key issues that need to be tackled in order to turn this research into practice such as learning the strength with which individuals in a network influence each other as well as the practical aspects of this research including the availability of datasets and software tools for facilitating research. We conclude with a discussion of various research problems that remain open both from a technical perspective and from the viewpoint of transferring the results of research into industry strength applications.

Produktinformationen zuletzt aktualisiert am
02.04.2025 um 03:40 Uhr

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