EAN: 9783031563393

Bilder-Quelle: discount24.de - Sport-Freizeit

Terms such as patient engagement centricity and patient first are often loosely used to describe a company vision a joint objective in establishing an ethos which incorporates the person who matters the most the patient. Traditionally a psychologist is known to work in clinical settings directly with people experiencing psychological difficulties within a healthcare structure. This is still the premise however the foundational knowledge and understanding of human behaviour has driven psychologists into a new previously unconsidered professional field: the healthcare and pharmaceutical industry. This industry is pivotal in clinical drug development new discoveries innovation and the reach is endless. So what is a psychologist doing working in this environment? This book offers insights on how to build successful patient engagement strategies based on behaviour science and the real-world experience of a psychologist working in the pharmaceutical industry.

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29.03.2025 um 12:30 Uhr

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