EAN: 9783032048509

Bilder-Quelle: averdo

Collection and analysis of text data in sensory and consumer science”. Could you please replace it? At the same time for the marketing text the following would be most suitable:  “Understanding how consumers truly perceive products is at the heart of sensory and consumer science. While traditional surveys rely on limited predefined response options open-ended questions invite participants to describe their sensory experiences in their own words offering richer and more nuanced insights into individual perceptions and preferences. Building on this shift toward more expressive forms of data researchers now have access to vast unstructured text data—from online reviews to social media posts—offering unprecedented opportunities to explore consumer opinions and sentiments. Thanks to advancements in natural language processing the use of text data is also rapidly gaining traction. Collection and analysis of text data in sensory and consumer science  provides a comprehensive overview of modern text-based research methods. From experimental approaches to data collection to the reuse of large-scale online corpora and their analysis through methods such as multiple-response correspondence analysis sentiment analysis co-occurrence networks and netnography this volume explores a broad array of tools and methodologies. It also adopts the multidisciplinary perspective the subject requires drawing from neuroscience psychology and knowledge engineering to deepen our understanding of language perception and text data structuring. For researchers aiming to enrich their understanding of consumer perception   Collection and analysis of text data in sensory and consumer science  will prove a novel and invaluable guide.

Produktinformationen zuletzt aktualisiert am
05.02.2026 um 14:51 Uhr

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