EAN: 9783110414684

Bilder-Quelle: shopping24.de – Sport

This textbook discusses the most important theories of internationalization including Product Life-Cycle Internalization Location International New Venture concepts and others. These models are grounded to a considerable extent in the Transaction Cost Theory and the Resource-Based View as explained in the book. Relevant market entry strategies are explained in light of crucial determinants of international business decision making.

Produktinformationen zuletzt aktualisiert am
18.11.2025 um 11:54 Uhr

Produktzustand:

Verfügbarkeit:

Versandkosten:

Sonderpreis: