EAN: 9783110414684

Bilder-Quelle: shopping24.de – Sport

This textbook discusses the most important theories of internationalization including Product Life-Cycle Internalization Location International New Venture concepts and others. These models are grounded to a considerable extent in the Transaction Cost Theory and the Resource-Based View as explained in the book. Relevant market entry strategies are explained in light of crucial determinants of international business decision making.

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31.05.2026 um 11:41 Uhr

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