EAN: 9783110718348

Bilder-Quelle: discount24.de - Sport-Freizeit

Brand Fusion: Purpose-driven brand strategy presents a compelling case for what consumers customers employees and wider society are now demanding from companies - the development of brands that deliver profit with purpose are sustainable and create mutually beneficial meaning. It fuses theory-practice-application to purpose-driven brand strategies in order to develop a unique approach that has comprehensive theoretical underpinning as well as practical and thought-provoking lessons from industry. Data-driven case studies from a broad range of brands and contexts show the application of this learning-from micro-brands to corporates charities to technology companies retirement villages to aspiring high-growth start-ups. Brand Fusion: Purpose-driven brand strategy is an in-depth analysis of the philosophy and practice behind creating a purposeful brand.

Produktinformationen zuletzt aktualisiert am
26.03.2025 um 08:31 Uhr

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