EAN: 9783319201818

Bilder-Quelle: discount24.de - Sport-Freizeit

This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics including retailing marketing general business psychology economics and statistics. It addresses diverse areas of application such as brand naming and packaging decisions price elasticity positioning branding consumer motivation online communities economic crisis strategies in growth and mature private labels. The contributions are organized according to the following themes: consumer behaviour strategic decisions branding market trends and theoretical research. The book presents a collection of original rigorous and relevant contributions from the 2015 National Brands and Private Label Marketing conference in Barcelona.

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19.03.2025 um 04:54 Uhr

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