EAN: 9783319250212

Bilder-Quelle: shopping24.de – Sport

Thisfundamental guide on programmatic advertising explains in detail how automated data-driven advertisingreally works in practice and how the right adoption leads to a competitive advantage foradvertisers agencies and media. The new way of planning steering and measuring marketing maystill appear complex and threatening but promising at once to most decision makers. Thiscollaborative compendium combines proven experience and best practice in 22 articleswritten by 45 renowned experts from all around the globe. Among them Dr. Florian Heinemann Project-A Peter Würtenberger Axel-Springer Deirdre McGlashan MediaCom Dr. MarcGrether Xaxis Michael Lamb MediaMath Carolin Owen IPG Stefan Bardega Zenith Arun Kumar Cadreon Dr. Ralf Strauss Marketingverband Jonathan Becher SAP and many more great minds.

Produktinformationen zuletzt aktualisiert am
02.04.2025 um 09:56 Uhr

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