EAN: 9783319320274

Bilder-Quelle: shopping24.de – Sport

This book offers an in-depth analysis of the roles and strategies of subsidiaries of American multinational companies (MNCs) in Taiwan's IT industry. Based on semi-structured interviews with 16 managing directors of the different foreign-owned subsidiaries and 100 functional unit managers the authors investigate (1) the roles of functional units in evaluating strategy formulation and change in foreign subsidiaries (2) the factors that determine strategy formulation and change in foreign subsidiaries and their functional units and (3) the linkages between cross-functional units. The research underscores the view that MNCs' strategies are composed of assorted heterogeneous elements.

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24.02.2026 um 10:57 Uhr

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