EAN: 9783319463902

Bilder-Quelle: shopping24.de – Sport

India is still perceived by some as a developing country that has yet to create world-class products of its own. However this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are affordable robust and successful even outside its geographic boundaries. Many global companies have recognized these changes and are ramping up their local R&D capabilities. At the same time several Indian firms are venturing out to international shores and gaining access to new markets. Using a top-down approach the book takes a closer look at systems of innovation at work and presents examples of successful corporate innovations in multiple industries and their contextual conditions.

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21.03.2025 um 06:03 Uhr

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