
EAN: 9783319511269

Bilder-Quelle: shopping24.de – Sport
Presenting some of the most significant research on the modern understanding of luxury this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury and the unique characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide the specificity of luxury management the role of sustainability for luxury brands and major insights from a customer point of view Advances in Luxury Brand Management is essential reading for upper level students as well as scholars and discerning practitioners.
Produktinformationen zuletzt aktualisiert am
21.03.2025 um 13:26 Uhr
21.03.2025 um 13:26 Uhr
Hersteller
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EAN
9783319511269
MPN
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ASIN
3319511262
Produktgruppe
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