EAN: 9783319691015

Bilder-Quelle: shopping24.de – Sport

This unique book on international business presents a critical review of the role of bounded rationality in internationalization process (IP) research. Corporate internationalization processes have been a subject of scientific debate for several decades. However it is questionable whether behavioral research insights are sufficiently acknowledged in this academic discipline. Against this backdrop the author critically assesses the behavioral assumptions of the Uppsala Model which is commonly considered to be the pivotal approach in internationalization process research.

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19.03.2025 um 23:25 Uhr

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