EAN: 9783319713458

Bilder-Quelle: shopping24.de – Sport

Being a successful manager or entrepreneur in the media and digital sector requires creativity innovation and performance. It also requires an understanding of the principles and tools of management. Aimed at the college market this book is a short foundational volume on media management. It summarizes the major dimensions of a business school curriculum and applies them to the entire media media-tech and digital sector. Its chapters cover-in a jargonless non-technical way-the major functions of management. First creating a media product: the financing of projects and the management of technology HR production operations intellectual assets and government relations. Second harvesting the product created: market research marketing pricing and distribution. And third the control loop: media accounting and strategy planning. In the process this book becomes an indispensable resource for those aiming for a career in the media and digital field both in startups and established organizations. This book is designed to help those aiming to join the media and digital sector to become creative managers and managerial creatives. It aims to make them more knowledgeable less blinded by hype more effective and more responsible.

Produktinformationen zuletzt aktualisiert am
10.08.2026 um 13:22 Uhr

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