EAN: 9783319864228

Bilder-Quelle: discount24.de - Sport-Freizeit

This volume provides a critical examination of branding and marketing in higher education from national regional and global perspectives. Contributors with expertise in higher education sociology comparative and international education marketing rankings and educational philanthropy use novel theoretical frameworks and cases from Africa Asia Europe Latin America and the US to map the brandscape of higher education. Empirical cases and literature analysis show that brand building is becoming a deliberate goal for higher education. This book illustrates student-institution dynamics as well as the critical role of policy and professionalization to support branding and marketing strategies in higher education in relation to equity.

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05.04.2025 um 07:30 Uhr

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