EAN: 9783384232434

Bilder-Quelle: discount24.de - Sport-Freizeit

Forget the image of giant corporations conquering international markets. The mini-multinational is emerging as a powerful force. These smaller companies bypass the traditional path to global dominance opting for a think global act local approach. They leverage technology and remote talent to establish a presence in multiple countries often focusing on niche markets. While lacking the size of traditional multinationals mini-multinationals are agile and adaptable. They can quickly respond to local needs and capitalize on opportunities before larger players catch on. Their success story challenges the one-size-fits-all model of internationalization demonstrating that global ambitions can start small and scale rapidly

Produktinformationen zuletzt aktualisiert am
20.03.2025 um 04:54 Uhr

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