EAN: 9783428185122

Bilder-Quelle: discount24.de - Sport-Freizeit

»Marketing communications« is characterized by a clear composition and fair knowledge representation. The text design numerous diagrams and a deep structure contribute to this. In addition to all theoretical foundation the transfer of application is always sought through practical examples. »Marketing communications« in the German original version is one of the established introductory books in this domain. The English edition now offers non-native speakers a meaningful insight into this topic from a German perspective.

Produktinformationen zuletzt aktualisiert am
14.08.2026 um 15:52 Uhr

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