EAN: 9783428186723

Bilder-Quelle: averdo

»Handbook of Modern Market Research Management«: This handbook presents both a state-of-the-art overview of the systematic-analytical foundation of market research and its application-oriented practical implementation. It follows the principle of the demanding practical orientation of modern textbooks. The target readers are therefore professionals in marketing functions decision-makers and high potentials on the one hand and students in business administration at universities on the other.

Produktinformationen zuletzt aktualisiert am
01.05.2025 um 13:54 Uhr

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