EAN: 9783593518909

Bilder-Quelle: averdo

Although culture is what gives companies the ability to survive it is often addressed only after problems have emerged. While it is true that corporate culture cannot be put into numbers it can be visualized and modeled using the author's Culture Map. The values underlying all corporate cultures are represented in seven colors which combine to form individual patterns. The Culture Map can be used as a basis for successful change and innovation processes mergers and integrations. When managers and employees see where they are trying to go it enables them to take the appropriate decisions and actions. "This is the perfect (work-)book for those who want to know what makes their organization tick and who want to actively sculpt its success." Carina Kontio Handelsblatt "An extensive introduction to the topic of corporate culture with vivid case studies and graphics. Very attractive design and great visual transfer." acquisa

Produktinformationen zuletzt aktualisiert am
27.06.2026 um 19:43 Uhr

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