EAN: 9783631536803

Bilder-Quelle: shopping24.de – Sport

The series seeks to illuminate highlight and spotlight (intercultural) communication in the world of business. This second volume focuses on China in an intercultural business context. Due to China's growing importance in today's world it is imperative to obtain some insights into Chinese culture in order to begin to understand Chinese business practices. By examining the issue from a Western and a Chinese perspective a more comprehensive view becomes possible. What appears baffling to Western managers may become understandable after a comparison with and contrast to the Chinese perspective. This is what this volume accomplishes: Shed light on misperceived aspects of intercultural business encounters.

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25.02.2026 um 14:51 Uhr

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