EAN: 9783631563397

Bilder-Quelle: shopping24.de – Sport

Humans need to communicate in order to interact with one another and culture helps regulate such interaction and communication. The same is true in the world of business since there too people interact and communicate with one another. And in today's globalized world it is inevitable that many such encounters and interactions involve people of diverse cultural background. That is why it is so imperative that business people understand how culture influences human behavior and communication including their own. This knowledge will provide a better understanding of not just one's own behavior but also that of one's international business partners employees and customers. So who better to explain the influence of culture than some of the leading experts in the field? These contributing authors cover a wide spectrum of topics that range from general principles of intercultural communication to very specific aspects of culture's influence in particular business contexts. These insights should prove to be interesting perceptive and useful to many international business transactions and interactions.

Produktinformationen zuletzt aktualisiert am
18.09.2026 um 12:26 Uhr

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